Strategy Must Drive Your Social Media Marketing

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.

The purpose of your social media marketing strategy

Your social media strategy serves as a guide that you can follow in order to get from Point A to Point B. It allows you to stay on the correct path for your business and it helps you to increase your traffic with top-quality target audience members. If your business does not have a social media marketing strategy means that you will not be in control of the direction that you follow and exactly where you are going to end up. It may mean that you will be all over the place and you will have the possibility of never reaching your goals (at least, not all of them). As daunting as social media may be to you, it is definitely important enough to leverage because it will make your business become more successful.

Does social media contribute to your strategy the way that you expect?

As you are creating and working your social media marketing strategy, it is important that you feel confident about the idea that it is really making a positive change to your business. Your strategy is very important in such a situation and it is essential that you know exactly what you are doing and how you are going to go about accomplishing what you set out to do. If you choose to delegate your business’s social media activities to someone else, if is very important that you choose that person very carefully and very wisely.

Actually creating the social media marketing strategy

Your business’s social media marketing strategy is very important and not only do you need one in place but you also have to make sure that your strategy is well thought out and effective. Part of what you must include in your social media marketing strategy is a specific approach.

First of all, it is critical that you establish your objective(s) before you do anything else. Without objectives, you will have a very difficult time of getting where you need to be. If you try to think of developing your strategy as something fun and interesting, it will not become a “task” but, rather, will become a pleasurable activity. You will see that it will go smoothly and easily if you use that approach.

Aligning your social media marketing strategy with our objectives is an extremely important second step. You must make sure that you have an established connection between the two. This all ties into getting from Point A to Point B. Without the alignment, you will not make progress. There are many different social media marketing objectives that you can focus your business on. Some of the more productive ones are:

  • Generating new leads.
  • Dramatically increasing the number of people who opt in to your newsletter or other offerings.
  • Promoting a particular event.
  • Attracting more traffic to your landing page.
  • Promoting your new offerings.
  • Paying close attention to analytics so that you can understand clearly how your business is progressing.

Giving credit where credit is due. It is very important to acknowledge your fans and followers who have been nice enough to support your efforts and to pass on the word to other people they know and trust. Express in some way how much you appreciate what they are doing for you and your business. Some of the analytics that you should pay attention to are the number of conversions you have made, how much revenue you have generated through those conversions, and the total amount of money that you have earned through your social media marketing efforts.

Figuring out how to define success. Being able to define and measure success is extremely important when it comes to your social media marketing strategy. There are several ways that you can measure that, including:

  • Stepping up the number of conversions that you have been able to make.
  • Multiplying the number of retweets on Twitter that have occurred.
  • Increasing the number of new visitors, time spent on your business’s website, and the number of times that visitors viewed your page.


The victories that your business experiences should be closely linked to your social media marketing activities and tracked through the analytics tools. It is critical that you understand that your social media efforts are tied closely to your business’s success. If you wish to succeed professionally, you have no choice but to be as active on social media as you can. Remember to be consistent, persistent, and discrete in your social media marketing efforts. It will be worth the effort in the long run. Whatever you do in business, make sure that your efforts bring forth results that work for you.

Struggling With a Failed Social Media Marketing Strategy? Fix It Up!

The unbelievable reach of a social media platform amazed entrepreneurs from across the world. All the big and small business enterprises created their social media accounts and started building a marketing strategy for different SM platforms. However, with so much initial hullabaloo related to SMM, many businesses eventually failed to make their marketing campaign a success.

If you are one of those business owners who failed to connect with the target audience and engage them on social media platforms, it is time for introspection. We provide you some possible reasons why your SMM strategy failed and how you can fix it –

  • Focusing on ‘your’ goals and objectives – Unlike traditional marketing methods, social media marketing is more about what the consumers want. A majority of SMM marketers begin the campaign by focusing on the goals of the business owner. This is a short-sighted approach as social media isn’t just about you. So, instead of focusing on you and your business goals, you must focus on what your target market would like and what they would not like.
  • Not spending enough time or money on SMM – Marketing on social media is cost-effective as compared to traditional marketing methods. However, this doesn’t mean that you will not invest your time and money for achieving the desirable results. Instead of spending the majority of your marketing budget on traditional methods, business owners should instead put in all their money and time on social media as it is more effective, reachable and delivers visible results. To get goodreturns on your investment, you should put in the majority of your marketing budget on SMM and monitor the performance.
  • Not working with professionals – Social media marketing isn’t a kid’s job. Many firms assume that just by setting up accounts on Facebook, Twitter and other social platforms and putting marketing messages on them is enough to connect and engage the audience. However, this is far from truth. It takes a lot to achieve success on social media. When you work with professionals, they conduct surveys, analyse the market and create proper strategies by assessing the long-term and short-term implications.
  • Failing to understand consumer behaviour – Like every marketing method, knowing your consumers and their behaviour is crucial. An SEO or a web designer would not know how to build a marketing campaign on the social media by understanding the behaviour of the users. This is the reason why you need to hire a socialmedia marketing expert who can build a brand and make it popular among the target audience.
  • Not engaging users with your brand – User engagement is crucial in marketing and it is relatively easy on social media to engage the users with your brand. Yet many people, often taking it lightly, fail to engage the target audience with their brand. To fix this up, the marketers should ensure that new, attractive and engaging content is posted on their social profiles on a regular basis. Assessing the marketing strategy of your competitors can also help you in coming up withstrategies that can divert the traffic from your competitors to your own social media profiles.
  • Relying on wrong performance metrics – Measuring the success of your marketing campaign on social media by tracking the number of likes, followers and fans is a wrong approach. These gimmicks are only focused on increasing the numbers and not actually converting the users. To accurately measure your performance and thesuccess of the campaign, you should take into account the factors that convert visitors, such as the number of shares, retweets and more.
  • Not being consistent – You may have a very strong marketing plan, and your first step must have been a hit, but if you are not consistent with your SMM efforts, you cannot achieve long term results. This is one of the biggest failures in social media, and to fix this, you must be committed to provideengaging and viral content throughout the year.
  • Not paying heed to user comments and feedback – It is encouraging to see visitors comment on your posts. However, if you fail to follow-up or thank them for their interest in your brand, a gap between you and your visitors is developed. You should always ensure that timely response is provided to the comments and feedback of the visitors. Two-way communication is the greatest advantage on the social networks and marketers should use it effectively.

So, the next time you work on a marketing strategy for your brand, be mindful of the above discussed mistakes and avoid them at all costs.

Why Social Media Marketing Is Important to Your Business

SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is,, using social media as a marketing tool is a sure shot way to you grow your brand!

Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:

Increased Web Traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Boost SEO

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Connect with Consumers & Industry Leaders

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Get your message across

As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with Ads.

The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.

Immediate response

The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Builds Brand Loyalty

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us call. We’ll help your dreams come true.