What Is the Importance of Social Media Marketing?

In the world of technology communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a click away.

In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and any another person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller.

This is the power of social media and the developments in online communication. A happening in one part of the world reaches to the second part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology is the ease it provides. Using this tool to your advantage can give you a large number of benefits.

Social Media Marketing brings global fame to your name.

This is your ticket to international level fame. Your company or your name could be known throughout the globe with millions of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. Once you step into the world of the social media marketing all of these people become your potential prospects. Your services are merely a single search away.

Promote your business or product as a serious product.

This technology provides you access to virtually the whole world and all its inhabitants. They are there to read and share anything that you have to say. This is your chance to establish an image for yourself that “Hey! I am here to do business” and “I am serious about the product or services that I provide”.

Brings you closer to thousands of people without much effort.

Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.

Gives you feedback on the type of viewer you have.

An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit you page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. You educate the world about your product and social media marketing educates you about the people who took interest in it. You get to know them personally through the network of social media.

Established an efficient communication channel between you and your client.

Your client may have some issue or he may need help or want to enquire more about your product. Your presence on social media allows you to respond to him on a personal level. This in turn assures the client that you are responsible and instills a sense of trust.

Your company is seen as a person.

Generally people might not prefer to do business with a company or a corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your business on the social media gives it a human personification. It appears to be more of an individual than a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.

Makes you more accessible.

Social media sites ensure your presence 24 hours a day, 7 days a week. You client can easily drop off a message and you can choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office due to office opening and closing times. This ease for the customers to reach out to you in their time of need can only be ensured by social media.

Social media levels the playing field.

Whether you are a multinational company or a single person start-up, in the world of social media you are all on the same level. Your finances and resources may not make much of a difference when it comes to social media. What does make a difference is your skill to communicate and attract people and the quality of the product or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, while the marketing of giant enterprises would continue to dominate. Social media network gives you a fair playing field to show your true spirit and skill.

You might discover new potential clients or customers.

While reviewing your feedback of viewers you might begin to see obvious patterns in your business response. People from a particular region that you might never have thought of are showing a lot of interest in your product are your best clients. These patterns will also allow you to see a certain untapped markets that you can exploit. You can swiftly move and make use of the opportunity.

Marketing campaign is easier to manage and cost-effective.

Setting up a social media marketing campaign requires much less effort than actually setting out to physically execute you marketing campaign for example putting up banners or advertisements etc. in order to get you message across. Social media marketing is relatively easy to manage and quite frequently updated.

Your network grows exponentially.

As more people add to your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. And as the tree branches out, so will your business.

People are more receptive to Social Media.

People tend to pay more attention to things on the social media. The reason being that people feel that compared to mainstream marketing social media has no political agenda behind the information or the presence of any big corporation trying to sell their products. It is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media feeds for posts that their friends and family make, and there you are, right in between all their posts with your latest news or promotion. The readers are bound to pay attention to what you have tried to communicate and then forward the news to their acquaintances and the message will spread exponentially.

Social media is the new generation of communication and information transfer. Almost everyone is keeping their presence online visible. You should not stay behind the competition and use this technology to your advantage.

Social Media Marketing – Going Social All the Way

Almost all digital marketing blogs, technology forums and discussion boards were abuzz with news about social media and how it is the next big thing in marketing. It did indeed make a mark, lived up to the hype, and now it is here to stay. Today, it is an integral part of any digital marketing strategy. A few years back, staunch marketing gurus were skeptical about the whole social idea and placed their bets on the tried and tested traditional approaches. Some even considered social media to be another overhyped fad that would generate buzz in the beginning, and die down gradually. But then, there were some that foresaw the immense potential that it could bring. They were optimistic about leveraging it to the greatest advantage.

Cut to present day, almost every business now has a Facebook page, a Twitter account and a presence on other popular social media sites. The word about social media’s reach is spreading fast and marketers are leaving no stone unturned to tell clients about the benefits that this medium offers.

Social Media Marketing Strategy & Advantages

The strategy is simple – create an account or page for your business on various social media sites. Talk about your business, explain your product, talk about the benefits, talk about what sets your business/product apart – all using social media. But most importantly, get a professional to manage your account.

As word spreads and people like your product, it is very likely that they will share the information within close circles. For everyone, the circle always includes friends, family members or both. They will in turn share the same within their circles, especially if they like what they see. However, if it doesn’t generate the expected results, then you might want to take a re-look at other social media marketing ideas and where you faltered. There could be many reasons why social campaigns fail:

-Sharing too much information
-Risk of litigation
-Choosing the wrong social medium
-Half-baked knowledge
-Hounding and bombarding prospective customers with excessive information about your product
-Amateur planning and execution

The Problem Area

Most people assume that they can market their product on their own since they have some social media account already. Or better still, they think that getting their neighbor’s teenage son to do it for them is much more cost-effective idea. Although it sounds easy and simple, there is a lot to it. An in-depth idea about changing social media trends goes a long way in taking the right approach. Sadly, this is where most people fail. “Why do I need to hire a professional when I can do it myself?” is a question most people ask. There are dedicated agencies and professionals who specialize in Social Media marketing Services. They spend a huge amount of time and energy in understanding the trends and identifying the best practices on a regular basis in an ever-changing competitive environment. Get hold of a professional and let them take care of business for you. That would leave you with enough time to focus on what you have to deliver for ROI.

The Advantages – What You Gain

Once you have an effective social marketing plan up and running, you stand to gain:

Easy and widespread access – Helps you reach out to a large consumer base within a short span of time.
Increased communication – You can talk to your prospective customers in a directly using social media.
Brand awareness – More recognition for your brand from every share
Sharing the word – If people like what they see, they share it. The more people like it, more shares you win.
Trust – If a family member or friend shares something about a product, people already trust the information, and are more willing to try out the product.
Earned vs. Paid media – You don’t have to pay anybody for people to know about your product, or even buy it.
Inexpensive – Compared to other forms of marketing, this is much more cost-effective and saves you money.

Lastly, if you are relying more on search engines to bring traffic to your website, having an active social media presence helps in better ranking. The more people talk about your business, the more trustworthy and popular it is. In layman’s terms, search engines rate this as “very good” and reward you accordingly.

The Social Tools

There are many social media tools that provide specialized platforms like:
-Analytics
-Bookmarking
-Measurement
-Automation
-Blog Marketing
-Network Aggregation

Shareable Content With Active Participation Needed to Achieve Your Social Media Marketing Goals

Majority of marketers today consider social media as the one of the most powerful tools to improve brand reputation. In the ExactTarget Marketing Cloud 2014 State of Marketing Study of Saleforce.com that covered over 2,660 mid to senior level managers from various industries, about 66% of marketers admitted that social networking sites indirectly impact their business performance. The importance of personalized rank results, the results with rel-author that display more prominently in Google search, and #searches that incorporate G+ hashtags queries as part of search on Google imply that social signals can impact SERP rankings quite significantly. Though social signals are evolving as a crucial factor when it comes to achieving their online marketing goals, businesses are still confused as to whether success with social media optimization is determined by shareable content or active participation on social networking sites.

Improve Social Signals Quality Content

Matt Cutts has stressed that if you develop compelling and high quality content, people will naturally link it, like or share it on Facebook or +1 it. Quality content would definitely generate a lot of social signals in the form of likes, shares, +1s, tweets and more. Discussions on Cre8siteForums on clients who do not want to use social media say that marketers who are not interested in, confused, busy or unable to take part in social media activities simply need to create good content that will get shared on social networking sites. This, it is pointed out, will drive traffic from Facebook, Twitter, Google+ and more without your getting involved in the day-to-day activities on these sites. Marketers can post quality articles on their websites and add social buttons to them so that visitors can share the posts they like in their social network:

It is very important to post high quality content regularly on social networking sites. Entrepreneurs who loathe social sites, but still want to drive social signals in this way can rely on tools that can automatically share blog posts with these sites. Here’s a look at some on these tools:

  • Twitterfeed – Once you sign up for Twitterfeed and select your Facebook, Twitter or LinkedIn profiles, the tool uses the RSS feed your blogs to monitor for new posts. When a new post is found, it will share that post to all selected profiles automatically. You can choose whether to share the title or description or both and use keyword filters to automatically add or opt out posts that contain specific keywords.
  • HootSuite – This tool not only posts blog content automatically, but also allows you to schedule updates, monitor mentions and conversions, create search streams and track your activity across various social profiles. As this tool supports LinkedIn company pages and Google+ Pages (not Google+ personal profiles) you can share posts across more networks than with Twitterfeed. Though the content cannot be customized for individual posts, you can configure different settings for each social network.
  • SNAP Pro – SNAP Pro supports a wider array of social networks than the tools mentioned above, including StumbleUpon, Delicious and Pinterest, though it would take more time to configure. The paid version allows you to set up auto posting to an unlimited number of social profiles including Google+ personal profiles and LinkedIn company pages. Compared to other tools, SNAP allows complete customization of your posts.

Why Active Participation is Important for a Winning Social Optimization Strategy?

Though there are several ways to share high quality content across social networking profiles and drive social signals without being socially active, industry experts say it is imperative stay active on social networking sites if you really want these signals to work for your search engine optimization efforts. Here are some of the reasons why active social participation is important to your SEO:

  • Direct Interaction with Customers – You need to interact directly with your audience on social sites to attract and retain interest in your products or services. Suppose that you sell ceramic materials and your interesting article about your latest ceramic cookware gets circulated across social networks. Though people like your article and share it in their social circle, they may want to ask you questions about it – like if it is eco-friendly, how to take care of the cookware, and so on. You can respond to their questions only if you interact with them on the network or else potential customers would think they do not matter to you and even take it as poor customer service. They would even think that your product is not authentic. Being socially active allows you to provide timely and suitable responses to every customer query, which in turn, builds a positive image.
  • Share Industry Knowledge – By participating in important conversations on social network, you can pick up the latest industry news and extend your knowledge. At the same time, you can share your industry knowledge with peers so that others come to consider you an expert in your field. This would also make them look upon your content as authoritative. You would miss out on such conversations if you are not socially active.
  • Keep Track of Competition – It is very important to understand how your competitors are using social networking so that you can use similar or better tactics to interact with your targeted audience. Being active on social networking sites allows you to study their social network profiles, content and promotional campaigns.

The bottom line is that in addition to creating high quality shareable content, bonding with your fans and followers is necessary for success with social media marketing. Your social media optimization strategy should facilitate timely and appropriate customer interactions and not focus only on improving content outreach.

The importance of social media is growing and most businesses consider it a very strong medium to improve brand reputation. According to the ExactTarget Marketing Cloud 2014 State of Marketing Study of Saleforce.com, around 66% of marketers say that social networking sites do impact their business performance indirectly. Personalized rank results and results with rel-author with Google search imply that social signals can have an indirect impact on SERP rankings. However, one question that businesses are asking is whether success with social media optimization depends on developing shareable content or being active on social networking sites. The answer is ‘both’. Let’s see why.

It is an indisputable fact that quality content can enhance social signals. Matt Cutts has already stressed that high quality content naturally generates a lot of likes, shares and +1’s. So people who are disinterested in, confused, busy or unable to participate in social networking sites simply need to produce good content which will get shared by others on social media sites. This would allow even those who are who on social media to get traffic from social media sites like Facebook, Twitter, Google+ and more. Also several tools are available including Twitterfeed, HootSuite, SNAP Pro and more to automatically share blog posts with these sites. Many entrepreneurs who loathe social networking sites and still want to drive social signals rely on such tools.

However, industry experts point out that if you really want social signals to work for your search engine optimization efforts, it is not enough to simple have your content circulated across social sites. It is imperative to stay active on these sites. If you do not interact directly with your audience, they will lose interest in you. Suppose you are in floor carpeting, have written an article about your latest floor carpet, and people who like your article share it in their social circle. If you think your job is done, you are wrong. Readers may want to ask you questions about the carpet – like whether it is allergy free, how water damage can be managed, and so on. Providing answers to these questions is important to show that your audience matters. If you don’t respond to these questions, potential customers would take it as poor customer service and even think your product is not authentic. Being socially active ensures that you can provide timely and suitable responses to customer queries and build a positive image.

Participation in important conversations on a social network allows you to share your knowledge with peers and other users would consider you an expert in your field and look upon your content as authentic. You would miss such conversations if you are socially inactive. It would also limit your opportunity to understand what your competitors are doing so that you can modify your strategy accordingly.

In essence, success with social media marketing requires you to produce good quality and also be socially active. Bonding with your fans and followers and responding to their queries and comments appropriately and in a timely manner is indeed the key to a winning social media optimization strategy.